About Fay Fay is on a mission to increase access to nutrition counseling. We are partnered with thousands of registered dietitians across America, and our passionate team is here to help you grow the private practice of your dreams practice with steady client referrals, seamless admin support, an AI-powered EMR, and a supportive community of like-minded professionals. Say goodbye to the headaches of credentialing, billing, and insurance claims and hello to the freedom to choose when, where, and how you work. There are millions of Americans who need the help of a Registered Dietitian Nutritionist, but paying out of pocket to see a nutrition expert can be expensive. Fay is the first platform of its kind that is empowering a network of dietitians to build and